HYPER-TARGETED
stop paying for impressions that aren't reaching your target audience.
“The ads reach the audience most coveted by advertisers. 21-45 year olds who like to go out and spend money. Restroom ads allow companies to target a gender with 100% accuracy”
WE HAVE THE UNIQUE ABILITY TO TARGET YOUR AUDIENCE BASED ON:
AGE + GENDER + LIFESTYLE + HOBBIES + INTERESTS + GEOGRAPHY
CAPTIVE AUDIENCE
YOU HAVE THE RIGHT AUDIENCE, YOU HAVE THEIR ATTENTION, AND YOU HAVE THEIR APPROVAL.
“Talk about your captive audience. Your attention is riveted directly on the space in front of you. People indeed read the ads thoroughly. Restroom advertising is naturally, an effective medium for targeting strictly male or female audience.”
COST EFFECTIVE
YOU HAVE THE RIGHT AUDIENCE, YOU HAVE THEIR ATTENTION, AND YOU HAVE THEIR APPROVAL. bEST pART, IT DOESN'T COST THAT MUCH TO GET IT.
UF vs TRADITIONAL MEDIA
Average Cost Per Thousand Impressions
RETENTION
YOU HAVE THE RIGHT AUDIENCE, YOU HAVE THEIR ATTENTION, YOU HAVE THEIR APPROVAL, AND YOU HAVE A PLACE IN THEIR MEMORY.
“Retention of impressions created by restroom advertising was found to be on average 40% stronger than impressions created by other media. Also, the unusual and unexpected nature of restroom advertising commands focal levels of attention, thus enabling better comprehension and longer lasting impressions. Customers spend significant time, sometimes up to 4 minutes, reading restroom ads with no distractions. ”
Because you have the viewer's attention for an extended period of time, and because your message is presented in such as unique and personal way, it is remembered for days, even weeks later. Indoor Advertising is different, exciting, and something consumers remember.
