In the months leading up to the 2012 College World Series, Urban Finch partnered with the Nebraska Office of Highway Safety to develop a campaign that would encourage CWS fans to "Get Home Safe" after enjoying the festive atmosphere of downtown Omaha. UF designed and distributed 10,000 custom messaged FinchCUPS to popular venues and tailgates around Ameritrade Stadium that were used throughout the entirety of the 2 week event. College baseball fans couldn't escape the "Get Home Safe" message as they celebrated Nebraska's most beloved sporting event.
WHAT UF DID:
-Campaign conceptualization + strategy + execution
-Copwriting | "Get Home Safe" slogan
-Design | Custom FinchCUP design